As the inaugural tenant in a fresh, ground-up building in Hollywood, Deviant Art sophomore space represented their next evolution. Coming out of a darker, punk rock aesthetic and craving something a little more grown-up for their next home, they requested a space that featured lightness and brightness. We gave them a home that incorporated the art from their community of creators while making sure it didn't dominate the aesthetic.
Creative
Tech
Deviant Art / Wix
Hollywood, CA
With art at the heart of this project, the creative juices were flowing from both the artsy client and the design team. They planned to be the very first tenant in a fresh, ground up building in Hollywood. This was to be their sophomore space, and their next evolution. Coming out of a dark, punk rock aesthetic and craving something a little more grown-up for their next home, they requested a space that featured lightness and brightness. They intended to ditch the perimeter offices, create space with an inspiring vibe, and build a recording studio for video art production. The team kept these priorities front and center through the process.
This client had a lot of feelings about color. They had a previous history of high contrast colors in their previous space and were in a state of color exhaustion! For this new refreshed aesthetic, they pulled away any colors that the design team initially proposed, favoring an achromatic scheme. The design team created a base palette of whites, grays, and blacks, with a punch of metallic copper, as a backdrop for the client’s artist to create more colorful wall murals in the space, to bring accents back into play in a more contained way. The design team worked with the feedback to create a sleek scheme as a canvas backdrop for the art.
